A good company profile provides information about the history, present and future of the company. It provides a brief overview with facts and figures about the company as well as relevant milestones from the company's history.
The importance of a company portrait for employee recruitment should not be underestimated. Therefore, it is good if the profile includes the company's unique selling proposition: What distinguishes the company from its competitors, what is the corporate philosophy?
Key data of a good company portrait:
- Year of foundation
- If applicable, name of the founders
- If applicable, name of the managing director with full name
- Number of employees
- Seat of the company and if necessary further locations
- Company philosophy
- Goals for the future
- Unique selling proposition
- Benefits (Home Office, public transport, cafeteria)
To make the company profile as interesting as possible, it is advisable to make the information as personal as possible: Link the company history with pictures from the company's everyday life - introduce the founder and/or the company team: this comes across as authentic, likeable and approachable. In this way, students and applicants get to know you as a company better in advance. Use the benefits to show what additional advantages your new employees can expect. Reinforce your external image with a catchy slogan that fits your company and, in the best case, will be remembered later.